Georgia Power eBill Spot

Georgia Power wanted a hard-to-ignore message to announce ebill, the easy new way to pay online. So we teamed up with the Atlanta Braves and their jumbotron to spread the word. With no sound, we needed a picture worth a thousand and as every game-goer knows, a good crowd-cam shot is a sure way to get attention. Using our own ebill superfans, we faked and filmed real crowd-cam moments. The non-traditional placement got fans in the stands to look every time. 

Concept, Art Direction