Brand Unity for our Source of Immunity
A name often only appearing when need-to-know health news breaks, the CDC and its individual centers are constantly doing prevention-oriented work, too. However, ongoing efforts were seldom seen by the public (and government) as the work of the CDC. I helped create a new identity system that unites each center as part of one cohesive brand, and taught classes to help CDC employees learn how to put the graphic standards into action.
Concept, Design