Pinnacle Sports Marketing Campaign

While fans cheered on the Memphis Grizzlies (NBA) and Tennessee Titans (NFL), we introduced them to another team in blue — one ready to handle their green. For my client Pinnacle, a regional bank and major sponsor of both teams, I created materials of every shape and size including stadium graphics and installations. We built ATMs to-height for fans and NBA players alike. Lively illustrations kept TV, print, and digital ad creative flexible, eye-catching and fun. From custom-designed shirts to a Club Level takeover at FedEx Forum, we did everything but shout through a megaphone about the bank where big-city capabilities and down-home service are teaming up to win.

Concept, Art Direction, Design